Marketing That Helps Your Business Look Good + Sell More
We help small businesses with branding, messaging, websites, copywriting, sales funnels, marketing plans, coaching, and more.
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Communicate Clearly
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Attract the Right Customers
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Increase Your Sales
Unsure how to actually get results from your marketing efforts?
You’re not alone.
This is the number one problem we hear from small business owners about their marketing, and we get it. There are a lot of voices and marketing people out there vying for your dollars. There are different opinions about what’s most important and how to get it all implemented. On top of that, marketing can feel kinda mystical when it’s difficult to discern what to do and in what order. It can be hard to know at the outset if you’re going to get real results from your investment. Then, you’re left feeling skeptical and doubtful, and you may even find yourself retracting from marketing altogether.
It doesn’t have to be this way, though.
At Hoffbeck + Co, we know that checking a box that you did “XYZ marketing effort” doesn’t mean you get the desired outcome (aka: not all marketing is created equal). Mediocre effort gets you mediocre results. Just “doing the thing” isn’t enough. With marketing, “sufficient” isn’t the goal. We’re in the business of helping your business be an outlier so you can dominate in your space.
Getting help with your finances shouldn’t make you feel judged. There’s no shame in asking for help where you need it (and everyone needs help somewhere).
FELLOW OWNER,
JUST A FEW OF THE BUSINESSES WE’VE SUPPORTED OVER THE YEARS
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![A smiling woman with long brown hair wearing a black blazer and gold jewelry, sitting on a beige sofa in a well-lit room with a vase of white flowers in the background.]()
Emily Rubenstein, Emily Rubenstein Law, PC
“I was worried about the cost of building a new custom website, but I am so incredibly pleased with the final product, and their help and execution was worth every penny. They helped me with website copywriting, web design and development, and helped take our existing branding and refresh it on our new site. Their attention to detail and help in turning our vision into a reality is second to none. They’re professional, responsive and knowledgeable; they’ve helped me improve my business with patience and without judgement. On a personal level, they are truly a pleasure to work with.”
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![A man with light skin, short brown hair, wearing a dark blazer over a white shirt, smiling and looking happy, standing against a plain yellow background.]()
Max Dickins, HOOPLA! For Business
“Their work is based on a rigorous process and also a really solid foundation of business acumen. Their websites look great, but they are also designed with your customer in mind so they do the number one job your website is built to do: make you money.”
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![Portrait of a smiling man with short hair and a beard, wearing a white shirt, outdoors with rocks in the background.]()
Zane Curtis, Monday Morning
“When I first thought up my business, it was merely a thought. I had a dream but no real vision for how to pull it off. I got connected to Hoffbeck + Co thru a referral and after the initial meeting, it was decided, I had to bring them on! Not only did they deliver a professional marketing package (website, logo, colors, story, etc) but they did it in record speed! I can't say enough great things about this company and if you need any help at all, even if you don't know in what, start with Hoffbeck + Co! They are truly the best!”
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![Portrait of a woman with shoulder-length blonde hair, smiling, wearing a white collared shirt, against a bright outdoor background.]()
Megan Noonan, Noonan Builds
Mahla & Lane and the whole team have been amazing to work with. They have walked us through every step of our messaging and website revamp with such patience and care. You can really tell that they care about their business and are passionate about making your business a priority! We look forward to working with them in the future and would recommend them to any business large or small!”
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![Smiling man with beard and dark hair, wearing a floral shirt, sitting at a desk in front of a large window with greenery outside, in an office setting.]()
Brent Edwards, Brent the Broker
“They have helped me with financial planning for my business, handle all of my marketing, web development, messaging/branding, and digital marketing. My business has grown significantly since bringing them on and our work and growth continues under their tutelage. They are masters of their craft and even better people.”
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![A woman with dark wavy hair smiling and looking to the side, wearing a white t-shirt and sitting against a neutral background.]()
Allison Fallon, Find Your Voice
“When hiring someone to write for your business, you want someone who will do it right—who can get in your head and do it the way YOU would do it. As a writer myself, I’m extra picky about these things, and Mahla has been a huge asset. Not only does she deliver excellent results, on time, she’s also a joy to work with. The process is seamless and enjoyable. Whether you’re looking to grow a certain revenue stream, or just clean up the marketing copy for you small business, Mahla is the right person to help.”
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![A smiling man with short brown hair, wearing a black shirt, looking to the side with a dark background.]()
Kyle Westaway, Westaway
“Mahla was a dream to work with. She understood our vision and was fully invested in our success. We hired her to draft a one-liner + web copy and she totally delivered on our (expedited) timeline… The final product is something we're super proud of and our clients are connecting with.”
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![Woman with curly brown hair, wearing an orange blazer and yellow top, smiling in front of a floral wallpaper featuring red poppies with dark centers and dark green leaves.]()
Holly Mandel, Improvolution
“WOW. They are life savers (well, Business-Savers…and growers!) we adore our website and not only the look and feel of it but also the thinking behind it which we would’ve never been able to get to without their help and guidance.”
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![Close-up of a smiling young woman sitting on a white chair, resting her chin on her right hand, wearing a black top and patterned skirt, in a bright indoor setting.]()
Sara Jean Banks, New Teacher Collective
“I am incredibly happy that I found Hoffbeck + Co. I reached out to them to help me build a website and sales funnel and they delivered with the quality and detail that I had hoped... and at a price that my small business could afford. I am versed in the Storybrand framework and have read all the books and [they] helped me deliver a website and sales funnel that stayed true to the Storybrand Framework but with all the branding and design I envisioned for my start-up even more revitalized.”
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![A smiling man with short brown hair, wearing a blue shirt, against a plain white background.]()
Ryan Heenan, Wildflower Farm
“Mahla and the Hoffbeck team are AMAZING. We initially hired them to create a website for a boutique event venue. It turns out, they were so much more than just web designers. They were business coaches, strategists, and expert guides throughout. [They] were great about asking hard questions and getting us to sort out exactly how our business should be run. We now have a custom website that looks beautiful and a business that serves our clients better than we could have imagined. Highly, highly recommended!”
How We Can Help You
Communicate clearly, build a sales funnel and reach more customers
STRATEGY SESSIONS
Messaging
StoryBrand BrandScript
One-Liner
BRANDING
Logo(s)
Color Palette + Typography
Brand Style Guide
Other Branded Assets
MARKETING PLANS
WebsiteS
Copywriting
Design + Development
Project Management
LEAD MAGNETS
Copywriting
Design
email campaigns
Copywriting + Editing
Mailchimp Setup + Campaign Prep and Scheduling
"If you would like a great marketing investment, trust Mahla with your marketing dollars."
DONALD MILLER, CEO OF STORYBRAND
CHECK ‘EM OUT
Some Favorite Projects We’ve Done
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![Screenshot of Emily Rubenstein Law firm Storybrand website on an iMac computer]()
Emily Rubenstein Law Firm
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![Screenshot of Hoopla for Business Storybrand website on an iMac computer]()
HOOPLA! For Business Improv Classes
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![Screenshot of Legacy Hill Farm wedding venue Storybrand website on an iMac computer]()
Legacy Hill Farm Wedding Venue
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![Screenshot of Monday Morning bottle shop Storybrand website on an iMac computer]()
Monday Morning Non-Alcoholic Bottle Shop
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![Screenshot of Gloo Consulting Storybrand website on an iMac computer]()
Gloo Consulting COO Services
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![Screenshot of counseling center Storybrand website on an iMac computer]()
Trauma & Relationship Counseling Center
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![Screenshot of Noonan Builds construction company Storybrand website on an iMac computer]()
Noonan Builds Construction Company
We’re StoryBrand Certified
We use the best marketing framework out there.
It means all our marketing efforts are completed and filtered through the lens of what makes a compelling, great story – where you are positioned as the guide and your customer is the hero. Mahla Hoffbeck was StoryBrand certified in 2018. This framework has proven to increase conversion rates, customer engagement and sales for all types of businesses of all shapes and sizes. If you haven’t heard about it, you’re missing out and need to get the book. It means when you hire us, you can know you’re doing it right.
Invest in Marketing That Actually Works
Schedule a Free Initial Call
Select Services
Get Rolling on Marketing + Growing
How much should you spend on your marketing?
Good question. The SBA (Small Business Association) recommends you spend 7-8%+ of your annual revenue on marketing. Do some simple back-of-the-napkin math on that. Is your budget too small? If so, your budget might just be a four-letter word: WANT…. we said what we said. Listen, we get it, everyone wants to spend less. The problem is, what you want to spend might not be giving your business its best chance at success. So, how much should you be spending on your marketing?
Monthly Marketing Strategy
$500 a month
Coaching action items tracked
Planning for next month’s priorities and outcomes
Monthly 75-minute consulting session
Unlimited Q&A throughout the month
Accountability to drive marketing goals
FAQ
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A sales funnel is a path you intentionally create to take your potential customers down to lead them to buy from you. There can be different components to a sales funnel. In StoryBrand Framework terms — it includes 1) a clear compelling story, ie: Brand Message, 2) Website, 3) Lead Generator, and 4) Email Campaign. We can help you create a full sales funnel. Schedule a call to get started.
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Any time! In a 75 minute Zoom we’ll dive into your brand to uncover what you’re doing well with your marketing and what needs some work. You’ll have specific action items to complete after the consultation, which could be DIY if you want or we’ll share how we can help. Topics of discussion could involve: Branding, Website Design, Copywriting, Business Strategy, and Sales. You can book a marketing consulting session with Mahla Hoffbeck HERE.
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Great question. The SBA (Small Business Association) recommends you spend 7-8%+ of your annual revenue on marketing. And if you’re in a high growth season with your business (or want to be), you should consider spending up to 10-15%.
Give your business its best chance at success.
Prioritize and invest in marketing that works.
