THE DESIGN STUDIO

Websites

If your website doesn’t clearly communicate what you do, who it’s for, or why it matters, it isn’t doing its job. Good design captures attention. Words do the selling. This is our sweet spot. Every website we build is custom and deeply intentional. The result: a website you’re actually proud to share.

Website Design

Website Development

Website Copywriting

  • Simple line drawing of a horseshoe magnet with magnetic field lines

    Attract the Right Customers

  • Icon of a megaphone with sound lines indicating loudness.

    Be Proud to Share Your Website

  • Line and bar graph showing upward growth

    Have a Site That Works FOR You

We build custom Squarespace websites for small businesses that know the value of strategic design + words that sell.

We create websites for impact, that actually help your business grow. Otherwise, what’s the point? We know the power of a website done well. It should be working for you, not just lost in the depths of the internet. It should:

  • Help the right people understand what you offer → trust you sooner → and take action

  • Successfully pair design (to catch attention) and copywriting (to do the selling) together

  • Help you get found online → enter SEO-best practices for your website build

  • Be the place your ideal customers “enter your world” online so you can show, tell, and guide them to exactly what they need to do to buy from you.

You’re in the business you are to solve a problem for your customer. Your website to make it effortlessly easy for your customer to understand what you do and how you can help them.

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up-close photo of ocean waves
  • Elegant logo with the text 'Barbara A. Castrataro ESQ.' in navy blue font on a white background.
  • Logo for Emily Rubenstein Law featuring the initials ER in navy blue and the firm name in smaller navy blue text.
  • Logo with the text 'HOOPLA! FOR BUSINESS' in blue, playful font on a white background.
  • The logo of Legacy Hill Farm with white cursive text on a black background.
  • Logo for Monday Morning Bottle Shop with a stylized sunrise and bold, orange text.
  • Logo of Nonan Builds with a stylized letter N and house roof in dark blue above the text 'Nonan Builds'.
  • Logo for NY Goat Yoga in Gilbertsville featuring pink and red text with a small pink heart containing 'NY' on a white background.
  • Logo for Trauma & Relationship Counseling featuring stylized leaf or petal shapes in neutral tones with the business name.

A FEW OF OUR FAVORITE WEBSITES

The Portfolio

  • A smiling man in a black suit and white shirt against a yellow background.

    "[They] are the best website developers I’ve come across.

    Their work is based on a rigorous process and also a really solid foundation of business acumen. Their websites look great, but they are also designed with your customer in mind so they do the number one job your website is built to do: make you money.'“

    MAX DICKINS

    HOOPLA! FOR BUSINESS

  • A woman with long brown hair, wearing a black blazer and gold jewelry, sitting on a beige sofa and smiling at the camera in a well-lit room with a blurred background of flowers and furniture.

    "Their help and execution was worth every penny.

    I was worried about the cost of building a new custom website, but I am so incredibly pleased with the final product, and their help and execution was worth every penny. They helped me with website copywriting, web design and development, and helped take our existing branding and refresh it on our new site. Their attention to detail and help in turning our vision into a reality is second to none. They're professional, responsive and knowledgeable; they've helped me improve my business with patience and without judgment. On a personality level, they are truly a pleasure to work with. I cannot recommend Hoffbeck + Co enough!”

    EMILY RUBENSTEIN

    EMILY RUBENSTEIN LAW, PC

  • "This team is amazing to work with!

    We first found them through Donald Miller Storybrand, which already set them apart. They did a complete new branding and website redesign for our company that represents what we have been wanting for years. Their attention to detail, their design & marketing genius has already up leveled our company. Hire them!”

    DR. DAWN ANDALON

    REVIVE PT & PILATES

  • "We love our new website.

    Mahla & her team are so professional, well organized and offer great advice! We love our new website. She took the time to understand and listen to our story. With her website design and communication skills I know that our customers will love our brand. Her patience is OUTSTANDING, and we highly suggest their team to anyone out there who is looking for high quality support.”

    SHARON BOUSTANI

    NY GOAT YOGA

  • A woman with shoulder-length blonde hair, smiling, wearing a white shirt, standing outdoors with a light background.

    "They are passionate about making your business a priority.

    Mahla & Lane and the whole team have been amazing to work with. They have walked us through every step of our messaging and website revamp with such patience and care. You can really tell that they care about their business and are passionate about making your business a priority! We look forward to working with them in the future and would recommend them to any business large or small! Thank you!”

    MEGAN NOONAN

    NOONAN BUILDS

  • A woman with shoulder-length dark hair, glasses, and hoop earrings, smiling at the camera, sitting outdoors in front of a brick wall, with a laptop and a white mug on the table.

    “I am thrilled with the results.

    I recently had the pleasure to work with Mahla and Amanda at Hoffbeck + Co to create a website for my business, and I am thrilled with the results. The Hoffbeck + Co team took the time to understand my visions and worked closely with me every step of the way. The whole creative process went smoothly and the final result exceeded my expectations. Their expertise, collaborative approach, and dedication make them stand out in the industry (I have worked with many other similar companies). I am grateful for the fantastic website they created for my business and look forward to continuing our partnership in the future!”

    WEN REESE

    GLOO CONSULTING

  • A man smiling outdoors, wearing a bright green hoodie, with a house and trees in the background.

    "[They] designed a gorgeous new website and the content they created is just spot on.

    Having just rebranded my business, I knew that I needed a new website that not only represented well my new brand visually but that also communicated the right message to our audience. Trust me when I say that I am picky and a bit of a perfectionist (sorry Mahla) and not the easiest person to work with. Mahla is so patient and professional throughout the entire project, and I could not be happier with the results. Do yourself a favor and reach out to Hoffbeck + Co if you need a team that will knock your project out the park!"

    PEDRO TOLEDANO

    HAPPY ROOFING

  • Smiling woman with long dark hair, wearing a black top, standing outdoors in front of green foliage.

    "They made my brand and website look amazing.

    Hoffbeck was great to work with and really took the time to make sure they produced a quality product for me. They made my brand and website look amazing and reflect the quality product we like to give our clients."

    NAOMI COOPER MARTIN

    TRAUMA & RELATIONSHIP COUNSELING

  • A man with short dark hair, a beard, and a mustache, smiling and wearing a dark floral shirt, sitting indoors in front of a large window with a cityscape and trees outside.

    "My business has grown significantly

    since bringing them on and our work and growth continues under their tutelage. They are masters of their craft and even better people. Great personalities, easy to work with, and they know their stuff. I would recommend to anyone who is running a serious business."

    BRENT EDWARDS

    BRENT THE BROKER

  • A woman with curly brown hair wearing a red blazer and yellow top smiling in front of a floral red and white patterned background.

    "We adore our website.

    WOW. They are life savers (well, Business-Savers…and growers!) we adore our website and not only the look and feel of it but also the thinking behind it which we would’ve never been able to get to without her help and guidance. [Mahla] became a part of our team and the results are phenomenal. She is easy to work with and is so talented at what she does—drilling down to the essence of what our company provides and then exploding that message to its fullest potential!"

    HOLLY MANDEL

    IMPROVOLUTION

  • Man with a beard and short hair smiling outdoors, wearing a white button-up shirt, standing near rocks.

    "They are truly the best!

    When I first thought up my business, it was merely a thought. I had a dream but no real vision for how to pull it off. I got connected to Hoffbeck + Co thru a referral and after the initial meeting, it was decided, I had to bring them on! Not only did they deliver a professional marketing package (website, logo, colors, story, etc) but they did it in record speed! I can't say enough great things about this company and if you need any help at all, even if you don't know in what, start with Hoffbeck + Co!”

    ZANE CURTIS

    MONDAY MORNING

Our Dialed-In Website Process

YOU SHOW UP. WE GUIDE YOU STEP-BY-STEP.