People buy from brands that are clear and compelling.

Clarify your brand message + invite customers into a story that matters to them.

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Be Clear

Be Compelling

Be Unique

If you don’t craft and communicate a clear, focused message for your brand, you risk:

Being confusing
Using too much insider jargon
Talking about yourself too much
Not communicating the problem you solve
Having an uninteresting story
Making it difficult for people to buy from you
“Catching” a boring story instead of crafting one worth being a part of
Losing sales

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What is a Brand Message + why does it matter?

Messaging, also called Brand Messaging, for a business refers to how a brand communicates about itself to the public. This includes the words, the tone of voice, the unique value propositions, the problem(s) it solves, and the feeling someone gets when interacting with the brand. It’s the story of the business and how that story is communicated to customers. Your message is important. Your message should be clear, compelling and invite your customers into a story. At Hoffbeck + Co, we help businesses uncover their unique, impactful Message by creating a BrandScript and One-Liner using the proven StoryBrand framework.

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Monica Banks, Gugu Guru

“Absolutely loved working with Mahla and highly recommend her services. She is a savvy marketer who really helped me hone and finalize my BrandScript. She offered so many great ideas regarding how to break up my BrandScript into different content pieces. Also a friendly and kind spirit who was a joy to work with. I look forward to continue working with her! Thank you to StoryBrand for connecting us!!”
Ashley Davis, Baja Basics

“Before working with Mahla, I felt lost with my brand message. I thought I would never be able to simplify my mission. I knew what I wanted to say in my head, but I just didn't have the words. Mahla helped me get really clear with regards to communicating the values of my company and helped me to explain (through a new brand script) how my products help my customers win the day. Now that I have more clarity, I can communicate with others about my brand with ease. I highly recommend working with Mahla!”
Ben Rosner, e-home

“After reading ‘Building a StoryBrand’ I wanted to clarify my company's message but needed a guide. I looked through dozens of profiles on this site and decided to work with Mahla Hoffbeck. What a great choice! Mahla took the time to really understand my business. Using the StoryBrand framework she produced a BrandScript, one-liner, and an amazing website. She's insightful, creative, and highly detailed. The process of working Mahla was enlightening and fun. I couldn't be happier with the results.”
Holly Mandel, Improvolution

“WOW. They are life savers (well, Business-Savers…and growers!) we adore our website and not only the look and feel of it but also the thinking behind it which we would’ve never been able to get to without her help and guidance. She became a part of our team and the results are phenomenal. She is easy to work with and is so talented at what she does—drilling down to the essence of what our company provides and then exploding that message to its fullest potential!”
Justin Zoradi, Author ‘Made for These Times” + VP of Marketing at Webconnex

“Hoffbeck Consulting provided much needed clarity and direction in building out the marketing strategy for my upcoming book launch. They helped me tap into exactly where my audience was and the challenges they were facing. This resulted in a clear marketing strategy tailor built for my potential readers. I'm so thankful for Hoffbeck's vision and care for my work. I feel more empowered than ever to share my message with the world.”

A black and gold badge with a star in the center, reading 'Certified Storybrand Guide' and 'Certified Since 2018'.

We’re StoryBrand Certified.

We use the best marketing framework out there.

It means all our marketing efforts are completed and filtered through the lens of what makes a compelling, great story – where you are positioned as the guide and your customer is the hero. Mahla Hoffbeck was StoryBrand certified in 2018. This framework has proven to increase conversion rates, customer engagement and sales for all types of businesses of all shapes and sizes. If you haven’t heard about it, you’re missing out and need to get the book. It means when you hire us, you can know you’re doing it right.

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