Monday Morning
The Client
Monday Morning is San Diego’s go-to exclusively non-alcoholic bottle shop, offering a curated selection of the best alcohol-free brews, wines, and spirits from around the world. It all started when Zane, the founder, struggled to find alcohol-free drinks that actually tasted great while navigating his sobriety journey. Determined to change that, he discovered a world of high-quality, flavorful alternatives and knew he had to share them. That’s how Monday Morning was born. It’s a fun, inclusive space where everyone can explore and enjoy alcohol-free options. Monday Morning has San Diegans sipping on the best AF (alcohol-free) 😉 drinks, hosts fun community events, and partners with local businesses to build a thriving alcohol-free community.
-
Location
San Diego, California
-
Project Completed
2024
-
Brand Vibe
Authentic, Bold, Edgy, Welcoming
What We Did
BRANDING + ONE-LINER + MESSAGING + WEBSITE COPYWRITING + WEBSITE DESIGN + WEBSITE DEVELOPMENT + MAILCHIMP SETUP + SEO SETUP + GRAPHIC DESIGN + CONTENT MARKETING
Zane, founder of Monday Morning, wanted to create a brand that reflected the heart of his alcohol-free bottle shop: a welcoming, inclusive space for the San Diego community to explore alcohol-free alternatives. Zane sought to not only showcase the carefully curated selection of non-alcoholic beverages, but also to connect meaningfully with customers who value health, mindfulness, and a sense of community.
We worked closely with Zane to:
Nail down his brand messaging one-liner.
Design a killer brand identity that resonates with members of his community.
Write warm, thoughtful website copy to reflect the bottle shop’s inviting atmosphere.
Design a clean, approachable website that conveys the warmth of the in-store experience.
Implement an SEO strategy to help Monday Morning’s ranking in the search results.
Create an automated welcome email campaign and biweekly emails to nurture existing customers.
Develop and execute an impactful content marketing strategy, including blog writing, email marketing, and social media posts
One-Liner
Most people doubt it’s possible to enjoy alcohol-free drinking. At Monday Morning, we called B.S. We curate the best non-alcoholic brews, wines, and spirits from around the world and bring them to our bottle shop so San Diegans can enjoy drinking differently.
The Launched Website
Note that clients have the freedom to make edits and changes to their website after delivery. For the most accurate design created by Hoffbeck + Co, see the mockup graphics on this page.
Featured Pages
-
![]()
"They're truly the best!"
When I first thought up my business, it was merely a thought. I had a dream but no real vision for how to pull it off. I got connected to Hoffbeck + Co thru a referral and after the initial meeting, it was decided, I had to bring them on! Not only did they deliver a professional marketing package (website, logo, colors, story, etc) but they did it in record speed! I can't say enough great things about this company and if you need any help at all, even if you don't know in what, start with Hoffbeck + Co!
ZANE CURTIS
OWNER, MONDAY MORNING
