The H+Co Blog
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AI made you informed. It didn't make you decided.
Being informed and being decided are two very different things. AI is incredible at spotting issues and running analysis, but that last step… the "here's what I'm going to do" part… that's yours.
Your CPA Was Never Meant to Be Your Strategist
"I need a CPA so I don't get in trouble with the IRS." That's how most small business owners start, and just like that, their entire financial foundation gets built around that one goal. The problem is, it’s backwards.
When the Economy Feels Like Everyone’s Holding Their Breath, Don’t Wait It Out
When it feels like the world is holding its breath, small business owners feel it, too. Economic uncertainty feels heavy, but it won't last forever. The businesses that come out ahead on the other side won’t be the ones who waited. They’ll be the ones who moved with intent, clarity, and conviction.
A Peek Into Our Website Design Process
Today, we’re giving you a peek behind the scenes of our website design process from the initial call to launch day! At Hoffbeck + Co, we’ve spent years refining our processes in order to create a transparent and efficient experience so that our clients know what to expect throughout their time working with us — and we figured why not break it down for you on our blog?!
10 Tax Deductions You or Your CPA Might’ve Missed This Year
Even with a CPA, many small business owners overpay in taxes without realizing it. This blog breaks down 10 commonly missed tax deductions — plus the exact questions to ask your CPA to make sure you're not leaving money on the table again next year.
Our Own Brand Refresh Process
Get the inside scoop on Hoffbeck + Co’s brand refresh – including updated logo, color palette, fonts, and patterns that better reflect who we are now.
How To Deal With Doubters in Business Without Shrinking
Not everyone will believe in what you’re building. Here’s how to deal with doubters — and why they don’t get to decide your success.
The Rowdy Manifesto
There’s a reason we call it The Rowdy Manifesto. It’s not just what we believe — it’s how we live, how we build, and how we help others do the same. So if you’ve ever felt like the loudest business voices out there weren’t speaking your language, this one’s for you.
How to Get Better ChatGPT Output with Directive Rewriting
Most people stop after one ChatGPT prompt. But the pros go 30+ rounds. Here’s how directive rewriting helps you get better output — without the burnout.
5 Ways to Use ChatGPT for Small Business
Curious how ChatGPT can actually help your business? We break down 5 real ways small business owners are using AI to save time and boost productivity—without the overwhelm.
5 Graphic Design Trends for 2025
Graphic design and branding trends are always shifting. We’ve read the trends. We’re living (and designing) them in real-time, and we’ve compiled five distinct design trends we’re noticing and anticipate will continue to be front and center throughout 2025.
Why We're Getting Rowdy in 2025
As we recapped 2024 and dreamed into 2025, we dialed in on a guiding theme and mantra for the year ahead – GET ROWDY. Don’t miss this blog from Mahla and Lane that gets at the heartbeat of Hoffbeck + Co’s why.
The Financial Accounts Setup Guide Every Small Business Needs {FREE Download}
It’s time to prioritize and set up your business’s financial accounts properly. Have you been winging it or meaning to “get to it soon”? Well, now it’s time to get specific and clear. Download our FREE PDF with a step-by-step guide that outlines practical action items to help you get and stay organized with your finances so you can avoid costly mistakes and grow your business with confidence.
How to Set Up Google Search Console
Looking for a way to help your website rank higher in the search results? Google Search Console (GSC) is a powerful, free tool that helps website owners monitor, maintain, and optimize their site’s presence in Google Search results. We’re walking you through how to get started with GSC in this blog.
How to Exclude Internal Traffic in GA4
What if the data you’re collecting with GA4 is inaccurate? Your Google Analytics reports might be skewed because they include traffic from your own team or contractors. In this blog, we’ll walk you through how to exclude internal traffic from your reports—a best practice to ensure your analytics reflect only external audience activity.
8 StoryBrand Website Examples from a StoryBrand Certified Coach
At Hoffbeck + Co., the StoryBrand framework is the foundation for how we empower brands to connect more deeply with their audiences. Curious to see how this works in practice? Let’s look at some Storybrand website examples that bring StoryBrand principles to life.
How to Complete GA4 Setup in Google’s Setup Assistant
Learn how to complete the Google Analytics [GA4] setup with our step-by-step guide. From data collection to advanced configurations, our blog will help you achieve a complete GA4 setup and harness the full potential of Google Analytics.
The Ultimate Guide to Google Analytics GA4 Setup for Beginners
GA4, the latest iteration of Google Analytics, offers invaluable insights into customer behavior and website functionality so you can make data-driven improvements to your site. This comprehensive blog will walk you through the essential steps to setup GA4 and connect it to your website so you can begin tracking invaluable data to help your business thrive.
6 Quick SEO Tips You Can Do Today for Better Rankings
Sometimes, we small business owners just need some simple tasks that will get us quick results – and that’s what we’re bringing you today. Here are 6 SEO tasks you can do in an hour or less, to significantly boost your position in the search results.
How to Optimize a Blog Post for SEO + Our Checklist
If you’re blogging for your business, but you aren’t thinking about SEO, you’re missing out on website visitors! We’re sharing our 12-step SEO checklist that we use to make sure we give every blog we write its best shot at ranking in the search engines.
Join The Rowdy Owner
Why?Two Reasons: (1) To help you leverage strategy and finance to grow your business. (2) To motivate you to keep showing up and doing your thing. See you in your inbox!
Check out the freebies
These free resources are all created for small businesses. Don’t miss out on these free downloads, quizzes and even a tax deduction calculator to take your business to the next level.