About H+Co

HERE TO HELP YOu REACH YOUR BUSINESS GOALS

A woman and man sitting outside on a black metal bench, smiling and talking. The woman is holding a coffee cup, wearing sunglasses, a white sweater, light blue jeans, and sandals. The man has a red cap, sunglasses, a black t-shirt, ripped jeans, and sneakers. Behind them is a building with a large reflective window and trees, with sunlight casting shadows.

What makes Hoffbeck + Co different?

Let’s be real: Being an entrepreneur and running a small business is so much freakin’ work.  It can be super stressful. It often feels like you’re on an island and have to figure everything out alone.  You bootstrap. You hustle. You work like hell.

There is so much to know.  How can you possibly make sound, resourceful decisions when you have no idea how to develop financial projections or what marketing plan will actually get you results and not waste your money?

We get it because we’ve lived it. And we’ve worked with over 130 other small business owners who have, too.

A black background with an evenly spaced pattern of small, light purple plus signs across the entire image.

Helping all types of small businesses, wherever they are.

  • A map of the United States with all 50 states shaded in teal.

    20+ States Served

  • A map showing the United States, United Kingdom, Canada, Australia, New Zealand, South Africa, Ireland, and Japan in light teal color on a black background.

    6 Countries Served

  • Icon of three people with three stars above them, indicating recognition or praise.

    130+ Small Businesses Served

Webpage titled Meet Mahla + Lane Hoffbeck | Consultants + Partners, with a photo of a smiling man and woman on a beach, background of cliffs, and a minimalistic white and black design.

Featured in

Shoutout SoCal logo
 

Meet The Team

 
Lane Hoffbeck's name written in bold font on top of green script font

CONSULTANT + PARTNER

LinkedIn | X | Instagram


SPECIALTIES

  • Finance

  • Operations

  • Strategy

  • Conflict Consulting

  • Change Management

  • Mediation

  • Legal Consulting + Compliance

Mahla Hoffbeck's name written in bold font on top of green script font

CONSULTANT + PARTNER

LinkedIn | Instagram


SPECIALTIES

  • Marketing

  • StoryBrand

  • Strategy

  • Copywriting

  • Websites

  • SEO

  • Sales Funnels

 
Mara's name written in bold font on top of green script font

WEBSITE DESIGNER AND DEVELOPER + COPYWRITER + SEO SPECIALIST

LinkedIn | Instagram

Mara's headshot
 

BOOKKEEPER + MARKETING AND OFFICE COORDINATOR

LinkedIn

Black and white headshot of Amanda Cannon
 

WEBSITE DESIGNER AND DEVELOPER + GRAPHIC DESIGNER

LinkedIn

Alyssa's headshot
 
Alyssa's name written in bold font on top of green script font

GRAPHIC DESIGNER

LinkedIn | Instagram

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Why disruption matters

Certifications + Partnerships

to GIVE YOU CONFIDENCE AND PEACE OF MIND

  • Pepperdine Caruso School of Law logo with text in blue, beige, and orange.
  • QuickBooks ProAdvisor Gold badge with two stars at the bottom.
  • Circle Gold Partner logo with a stylized 'S' symbol, text 'Circle Gold Partner', and 'Squarespace 2025'
  • Gold and black circular logo with the text 'StoryBrand Certified Coach' and a graphic of two overlapping speech bubbles.
  • Pink circular badge with the text "SEO Certified Duo Collective" and a magnifying glass icon in the center.
  • Oceanside Chamber of Commerce logo with blue waves and text 'Oceanside Chamber of Commerce Advancing Oceanside' on a white background.
  • Fallbrook Chamber of Commerce logo with green and gold decorative text and slogan supporting local business and community.
  • BBB accreditation badge for an accredited business, with a BBB rating of A+ as of May 16, 2025, and a prompt to click for profile.
A man and a woman stand outside a white building with large windows, palm trees in the background. The woman is drinking coffee and wearing sunglasses, a white top, and light jeans. The man is wearing sunglasses, a black t-shirt, black pants, and a red cap. The building has the number 602 and a geometric logo above the door.
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Decorative text reading 'The rewydo maniesto' in cursive font.

THE ROWDY MANIFESTO

It’s not just what we believe — it’s how we live, how we build, and how we help others do the same.

We believe in building something different, and we aren’t afraid if it feels a little rowdy while we do.

We believe small businesses are mighty. That grit plus strategy builds businesses. That big impact often starts in small, unexpected places. 

We believe in risk — real, sweaty-palm, swing-for-the-fences risk — because comfort never created anything unforgettable.

We believe in knowing the rules just enough to know which ones need to burn. We don’t rebel for fun. We rebel on purpose. Strategy is our secret weapon. We take action that’s calculated, not chaotic.

  • We believe in doing it afraid. In trusting your gut, your inner knowing. In moving forward when you have no idea if it’ll work – but doing it anyway. We believe fear means you're onto something. We welcome it. We move through it. We never let it lead.

    We believe in progress over perfection. We’d rather move forward messy than stay stuck polishing something no one ever sees. Done is powerful. Learning is allowed. Forward is the goal.

    We believe in autonomy and freedom — the kind where no one’s micromanaging your brilliance. We don’t ask for permission. We don’t wait for validation. We trust ourselves. We move.

    We believe in taking back our time. Mondays don’t have to suck. Fridays can be whatever you want them to be. And business can thrive without being chained to a desk 24/7. We believe flexible work is powerful work — and that you shouldn’t have to choose between profit and peace.

    We believe in quality that speaks loud and hits hard. In sharp ideas, clean execution, and raising the bar with every deliverable. We hold the bar high because the work we do reflects who we are.

    We believe in owning it. In showing up. In making decisions that honor your business — not your mood, fear, or ego. We take responsibility when it’s hard and celebrate wins when they’re earned. We don’t wait to be told what to do; we move, we lead, we deliver.

    We believe in being rowdy — saying what we believe, challenging the conventional, and doing it with confidence and conviction. Rowdy doesn’t mean reckless. It means unapologetically real. We speak plainly, think critically, and create space for clarity, not agendas. Our goal is informed decision-making, always.

    You can show up messy, mid-pivot, or figuring it out as you go. You’re safe here. We don’t judge. We don’t shame. We support, challenge, and walk alongside you with clarity and care.

    We believe in living big because what’s the point of building something if it doesn’t buy you freedom, joy, and space to breathe and really live?

    We believe success should be liberating, not confining.

    We believe the world needs more doers. More disruptors. More small businesses that don’t act small.

    We believe in you.

Latest Blog Posts

Disruption makes people uncomfortable.
Do it anyway.