About
Hoffbeck + Co

A small but mighty team that makes big things happen for small businesses

A woman and man sitting outside on a black metal bench, smiling and talking. The woman is holding a coffee cup, wearing sunglasses, a white sweater, light blue jeans, and sandals. The man has a red cap, sunglasses, a black t-shirt, ripped jeans, and sneakers. Behind them is a building with a large reflective window and trees, with sunlight casting shadows.

What makes Hoffbeck + Co different?

Let’s be real: Being an entrepreneur and running a small business is so much freakin’ work.  It can be super stressful. It often feels like you’re on an island and have to figure everything out alone.  You bootstrap. You hustle. You work like hell.

There is so much to know.  How can you possibly make sound, resourceful decisions when you have no idea how to develop financial projections or what marketing plan will actually get you results and not waste your money?

We get it because we’ve lived it. And we’ve worked with over 130 other small business owners who have, too.

A black background with an evenly spaced pattern of small, light purple plus signs across the entire image.

Helping all types of small businesses, wherever they are.

  • A map of the United States with all 50 states shaded in teal.

    20+ States Served

  • A map showing the United States, United Kingdom, Canada, Australia, New Zealand, South Africa, Ireland, and Japan in light teal color on a black background.

    6 Countries Served

  • Icon of three people with three stars above them, indicating recognition or praise.

    150+ Small Businesses Served

Webpage titled Meet Mahla + Lane Hoffbeck | Consultants + Partners, with a photo of a smiling man and woman on a beach, background of cliffs, and a minimalistic white and black design.

Featured in

Shoutout SoCal logo

Meet The Team

Lane's headshot | Small Business Consultants
Lane Hoffbeck

CONSULTANT + PARTNER

LinkedIn | X | Instagram


SPECIALTIES

  • Finance

  • Operations

  • Strategy

  • Conflict Consulting

  • Change Management

  • Mediation

  • Legal Consulting + Compliance

Mahla's headshot | Small Business Consultants
Mahla Hoffbeck

CONSULTANT + PARTNER

LinkedIn | Instagram


SPECIALTIES

  • Marketing

  • Strategy

  • Copywriting

  • Websites

  • SEO

  • Sales Funnels

WEBSITE DESIGNER AND DEVELOPER + GRAPHIC DESIGNER

LinkedIn

BOOKKEEPER + MARKETING AND OFFICE COORDINATOR

LinkedIn

Jessica's headshot | Small Business Consultants
Jessica Heeg
Amanda Liff
Jessica Heeg

BOOKKEEPER + MARKETING AND OFFICE COORDINATOR

LinkedIn

Black and white headshot of Amanda Cannon
Amanda Liff

WEBSITE DESIGNER AND DEVELOPER + GRAPHIC DESIGNER

LinkedIn

Alyssa's headshot | Small Business Consultants
Alyssa Degeorge

GRAPHIC DESIGNER

LinkedIn | Instagram

Pattern of evenly spaced light green plus signs on a white background.

Why disruption matters

Education, Certifications + Partnerships

  • Badge for Intuit QuickBooks ProAdvisor Gold with green QuickBooks logo at the top and two stars at the bottom.
  • Certification badge with a magnifying glass icon, pink background, and white text that reads 'SEO Certified Duo Collective.'
A man and a woman stand outside a white building with large windows, palm trees in the background. The woman is drinking coffee and wearing sunglasses, a white top, and light jeans. The man is wearing sunglasses, a black t-shirt, black pants, and a red cap. The building has the number 602 and a geometric logo above the door.
Black background with a pattern of evenly spaced, small, white plus signs.
Decorative text reading 'The rewydo maniesto' in cursive font.

THE ROWDY MANIFESTO

It’s not just what we believe — it’s how we live, how we build, and how we help others do the same.

We believe in building something different, and we aren’t afraid if it feels a little rowdy while we do.

We believe small businesses are mighty. That grit plus strategy builds businesses. That big impact often starts in small, unexpected places. 

We believe in risk — real, sweaty-palm, swing-for-the-fences risk — because comfort never created anything unforgettable.

We believe in knowing the rules just enough to know which ones need to burn. We don’t rebel for fun. We rebel on purpose. Strategy is our secret weapon. We take action that’s calculated, not chaotic.

Latest Blog Posts

Disruption makes people uncomfortable.
Do it anyway.