Trauma & Relationship Counseling (TRC)
The Client
Naomi Cooper Martin, LMFT and founder of Trauma & Relationship Counseling (TRC), and her team located in North County San Diego (and online) help couples, families, and individuals navigate life’s challenges and make positive changes in their lives through top-notch counseling services. With over 25 years of experience, Naomi has helped over 500 clients become their best selves. She and her team are certified in a variety of forms of therapy, including narrative (talk) therapy, EMDR (eye movement desensitization and reprocessing), and neurofeedback.
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Location
North County San Diego, California
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Project Completed
2023
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Brand Vibe
Comforting, Inviting, Growth
What We Did
MESSAGING + BRANDING + WEBSITE COPYWRITING + WEBSITE DESIGN + WEBSITE DEVELOPMENT + ONGOING WEBSITE MAINTENANCE
Naomi has a well-established practice with over 25 years of experience in counseling and serving more than 500 clients. Yet, when she came to us, she shared a vision for expanding her business, hiring a team, and serving even more clients. She knew the basic website she had wasn’t going to help her reach these goals. She wanted a professionally designed logo and brand identity, alongside a new website, to better establish her business and communicate her expertise.
We worked closely with Naomi to:
Develop a clear and compelling brand message around TRC’s approach to therapy and how she and her team help clients transform their lives one step at a time, through life’s most difficult moments and experiences, to become more of who they long to be — referencing inspiration from the metamorphosis process of a caterpillar becoming a butterfly.
Design a brand identity using chrysalis-inspired imagery, abstract shapes, and a tranquil color palette to evoke a warm, safe, and elevated aesthetic. This included a custom logo, favicon, color palette, and typography all delivered with a brand style guide.
Write StoryBrand-driven custom website copy to foster a sense of trust, connection, and clarity for website visitors.
Design and develop a beautiful, functional, and on-brand website that integrates a scheduling calendar, making it easy for new clients to book consultations.
We love how it all came together to express and establish TRC as a practice that emphasizes the breakthroughs and growth that happen in therapy when people are willing to invest in their healing and how the TRC team can help.
Branding
FULL LOGO SUITE + CUSTOM FAVICON + COLOR PALETTE + TYPOGRAPHY + BRANDING GUIDELINES + SOCIAL MEDIA PROFILE PICTURE LOGOS
The Launched Website
Note that clients have the freedom to make edits and changes to their website after delivery. For the most accurate design created by Hoffbeck + Co, see the mockup graphics on this page.
Featured Pages
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“Hoffbeck was great to work with
and really took the time to make sure they produced a quality product for me. They made my brand and website look amazing and reflect the quality product we like to give our clients.”
NAOMI COOPER MARTIN
FOUNDING THERAPIST, TRAUMA & RELATIONSHIP COUNSELING (TRC)
