There are many joys that come with owning a business. We get that for most business owners, legal things (and taxes) are not on that list, but pay attention because this blog has some important info for protecting your business. Today, we’re breaking down legal components you should be aware of for your business’s website and how to implement them.

Are you getting in your own way when it comes to your business? When someone shares a different angle or idea, do you quickly write it off? Let’s talk about the power of being open-minded in your life and business, and what can happen when you give yourself the freedom to fully consider a suggestion.

Fonts are a vital part of your business’s visual identity and can significantly impact how customers perceive your brand. In this post, we’ll cover some of the basics of typography to give you a better understanding of what makes up a font and how to choose the right ones for your brand.

We’re giving you a crash course in color theory today – including the lingo you should know, what certain colors say about a brand, and some resources to help you along the way.

How do you know which website platform is right for your business? We’re dishing all the details about why we love Squarespace for our small business clients and how it stacks up to other popular platforms like WordPress, Wix and Shopify to help you decide.

Streamline your Google Analytics 4 experience with 4 key GA4 reports, offering actionable insights to enhance your website's performance and drive business goals forward.

You hope no one will ever land on your 404 page, but if they do, you need to make sure it’s solid. In this blog, we’re talking about all things 404 pages: why you need a custom one, how to update yours, and why they matter for SEO. Plus, we’ll tell you how you can check to see if you have any broken links so you can avoid users landing on your 404 page.

Find out why some small businesses struggle and how you can be different! Lane shares tips and stories to help small business owners succeed. Learn about hard work, a bit of luck, and never giving up. You can do it!

Squarespace is way more than just a website builder. It comes with tons of features that make business owners’ lives easier. Today, we’re going over the top Squarespace integrations and add-ons that make it easier for our clients to run their businesses.

“Entrepreneur’s gold” is your confidence and willingness to create, and it needs to be protected at all costs. If you need some inspiration to keep creating this week, Lane’s coming at you with some encouragement.

What the heck is a Squarespace template? And how do you decide if you need one or if you should just go for it and invest in a custom-designed website? We’re giving you the lowdown on all things Squarespace templates in this post.

Have old blog posts on your site that could use a refresh? Work smarter, not harder. We’re giving you 8 easy steps to update your old blog posts for SEO.

Updating your website frequently is crucial to keeping it fresh and engaging to your customers. So, how often should you update your website? And while we’re at it, what actually needs to be updated? We’re taking a look at what to update and when in this post.

Today we’re dropping Hoffbeck + Co's 2023 highlights, including 7 years in business, 130+ clients served, team growth, and exciting plans for 2024. Every year this one always seems to be a popular read. Enjoy reading our 2023 year in review and cheers to a fantastic year ahead!

As we bid farewell to 2023, explore our best business blogs of the year (aka; the most popular ones!) for practical insights, tips and how-to’s for website launches, copywriting, SEO optimization, website homepage perfection, and leveraging Google Reviews. Don’t miss these now if you missed them earlier, and be sure to share these impactful reads with other fellow entrepreneurs who could use them and be setup for a successful 2024. Read now for invaluable tips to boost your online presence!

You might laugh when you learn which week of the year is our favorite, but over the years, we’ve learned that when you do things matters. Paying attention to the rituals and rhythms of your days, your weeks and your year can have a big impact, not only on your well-being, but also on your business. We hope this read inspires you to life your best entrepreneurial life, and maybe even to slow down with us during this favorite week of the year.

Use our review request templates and sample review responses to boost your local search rank. No matter what type of small business you are or how long you’ve been in business, you don’t want to miss out on this blog that’s 100% actionable.

Is your website navigation bar helping or hurting your customers’ experience on your website? Today, we’re talking about one of the first things you see on a website – the top navigation bar. Read on for what you should include – and almost more importantly, what to leave out!

Squarespace has been busy releasing new design features that were previously only achievable with custom code. We’re sharing 5 of those new features (and exactly how to implement them) in this post!

Your website’s footer is visible on every single page of your website – so don’t neglect it! It is prime real estate on your website. Be sure to make the most of it and include these nine things in your website footer.