The H+Co Blog
YOUR GO-TO RESOURCE TO HELP YOU GROW YOUR SMALL BUSINESS
Browse All Blogs
How to Find SEO Keywords + Our Favorite Tools
Solid SEO (search engine optimization) keywords are the foundation of your SEO strategy. We get that most small business owners know SEO is something they need, but it usually seems overwhelming and complex leaving them feeling unsure where to start. That’s why we’re taking it back to basics today and breaking down all things SEO keywords – what they are, how to find them, and how to use them.
A Few Thoughts on Perfectionism
I’m a recovering perfectionist. No…for real. But perfect is perfect, right? Sounds pretty great to me. The problem is perfectionism takes all of these great values that embody greatness and excellence – and then takes a hard left turn.
Over the years, I’ve gathered some of my favorite thoughts on perfectionism to help me in my continued recovery effort, and now I’m sharing them with you
6 Design Tips to Make Your Website Stand Out
A successful website is a balancing act of strategy, copywriting and design. Today, we’re talking all about design. Once you’ve nailed down your website strategy and copy, how do you make your website look amazing and stand out online?
Learn how to wield your influence
We all have influence. Maybe you are an “influencer” and you already knew that. Or maybe you need a reminder that people are influenced by what you do. Yes…YOU! What you do makes an impact. How you do what you do influences the results. Influence in and of itself is not a good or bad thing. It just is. It can be used in both good and bad ways. Don’t hear “influence” and think “manipulation.” Read on for the Top 6 Factors of Influence and our key bite-sized takeaways from Robert B. Cialdini’s book, Influence: The Psychology of Persuasion.
What’s your Run Rate?
If you think I’m asking you how fast you can run a mile, then make sure you read this blog!
Run rate is a simple and quick way to help you forecast your financials. It looks at what you have done in the past (revenue, profit, expenses, etc.) and replicates it moving forward into the future for the rest of the year.
My goal here is that by the end of this blog you not only know what your run rate is, but you also know how to consistently be aware of it.
Why You Should Be Leveraging the Power of Email Marketing
Lots of people think they shouldn’t “waste their time” on email marketing, and they should instead put their effort towards social media marketing. But email marketing isn’t dead! If you’re underestimating the power of email marketing, you’re seriously missing out. Here are six reasons why.
Get the Haircut
How something as simple as a haircut can make a big impact on our businesses. Yes, this is a blog about a haircut. I’d neglected my self-care for too long, and when I finally got the haircut — it reminded me of something so important: business health and business owner health are directly correlated.
How to Write a Better About Page with the StoryBrand Framework
The About page is typically one of the most visited pages on a website. People love a good story, and they love to see the people behind the business. But most small businesses either miss or totally botch this perfect opportunity – where they’ve got more eyes and focused attention from their potential customers – to share the right information on this page.
If you know your About page needs a makeover, but you’re not sure where to start, we’re breaking it down for you today.
Find the Best Bank and Credit Card for Your Small Business
Banks are in the headlines most days right now. Another one failed. Another one at risk of failure. Another large bank acquires a small bank, yet once again.
It seems like a suitable time for us at Hoffbeck + Co to share with you all what we believe are the best banks for your small business. While we are at it, we will throw in our favorite small business credit cards as well.
6 Lead Generator Ideas to Grow Your Email List
People probably aren’t going to subscribe to your list unless there’s something valuable for them right away. You need to offer a freebie, resource, or discount to sweeten the deal and get them to sign up. That’s where a good lead generator (also known as a lead magnet) comes in! You want to create an irresistible offer that encourages people to sign up to your list.
Today, we’re sharing six ideas to encourage your audience to join your email list.
Checklist: 10 Essential Elements Your Website Homepage Needs
Your website homepage really matters. It’s one of your greatest opportunities as a small business to show and tell your potential customers what you’re all about – but you truly only get seconds to grab their attention. Unfortunately, far too many small businesses waste or ruin their opportunity with a confusing and unappealing homepage. Don’t let this be you — read on!
4 Reasons Why Your Business Needs a Blog
If you want to drive traffic to your website, you need to be blogging regularly. We’re going to dive into the many benefits of starting a blog for your business (there’s more to it than just generating traffic!), plus some top tips for creating a successful blogging strategy you can stick to.
How the StoryBrand Framework Boosts Marketing ROI
Measuring marketing ROI is complex. Lane dives into the nuances of marketing ROI, why it’s so difficult to measure, and how the StoryBrand Framework can help you see the fruits of your marketing labor.
Debunking 3 Myths about Brand Messaging
Brand Messaging refers to how your business or brand communicates to customers. After helping so many businesses with their brand messaging, I’ve identified three common myths that I regularly help my clients “debunk” right out of the gate, before we dive into the heart of their messaging project. So now, I’m going to share these with you!
4 Things Your Website Should Do (Besides Look Good)
Here’s the truth: Having a pretty website is no longer enough. Yes, it must be visually engaging and impressive - but that’s just the tip of the iceberg. What really makes a website a successful sales tool for your business? Here are 4 things your website should do.
7 Effective Management Tips for Small Businesses
Looking for effective management tips? This guide provides seven essential management practices that are perfect for small businesses. Focus on your team and get things done!
SEO for Squarespace: How to Rank Well on Google
What good is a beautiful website if nobody can find it? That’s where SEO comes in. Check out our top tips and actionable steps to help your website rank well on Google — and get more traffic.
Why Business Health Matters
A healthy business isn’t random. It takes work. Find out what it takes to foster a healthy business as Lane breaks down the key attributes of business health and why committing to it is so important.
The 7 Pages Every Small Business Website Needs
Thinking about building a new website soon? We’re outlining the 7 pages your website should have, other common and helpful pages you might want on your website, and ways to reduce cost if you’re on a tighter budget.
The Ultimate Guide to Choosing Images for Your Website
People often ask us for tips on choosing images for their website. That’s why we wrote this – The Ultimate Guide to Choosing Images for Your Website! It’s chock full of helpful info, so read on.
Join The Rowdy Owner
Why?Two Reasons: (1) To help you leverage strategy and finance to grow your business. (2) To motivate you to keep showing up and doing your thing. See you in your inbox!
Check out the freebies
These free resources are all created for small businesses. Don’t miss out on these free downloads, quizzes and even a tax deduction calculator to take your business to the next level.