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A Few Thoughts on Perfectionism

A Few Thoughts on Perfectionism

I’m a recovering perfectionist. No…for real. But perfect is perfect, right? Sounds pretty great to me. The problem is perfectionism takes all of these great values that embody greatness and excellence – and then takes a hard left turn.


Over the years, I’ve gathered some of my favorite thoughts on perfectionism to help me in my continued recovery effort, and now I’m sharing them with you

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Learn how to wield your influence

Learn how to wield your influence

We all have influence. Maybe you are an “influencer” and you already knew that. Or maybe you need a reminder that people are influenced by what you do. Yes…YOU! What you do makes an impact. How you do what you do influences the results. Influence in and of itself is not a good or bad thing. It just is. It can be used in both good and bad ways. Don’t hear “influence” and think “manipulation.” Read on for the Top 6 Factors of Influence and our key bite-sized takeaways from Robert B. Cialdini’s book, Influence: The Psychology of Persuasion.

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What’s your Run Rate?

What’s your Run Rate?

If you think I’m asking you how fast you can run a mile, then make sure you read this blog!

Run rate is a simple and quick way to help you forecast your financials. It looks at what you have done in the past (revenue, profit, expenses, etc.) and replicates it moving forward into the future for the rest of the year.

My goal here is that by the end of this blog you not only know what your run rate is, but you also know how to consistently be aware of it.

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Find the Best Bank and Credit Card for Your Small Business

Find the Best Bank and Credit Card for Your Small Business

Banks are in the headlines most days right now. Another one failed. Another one at risk of failure. Another large bank acquires a small bank, yet once again.

It seems like a suitable time for us at Hoffbeck + Co to share with you all what we believe are the best banks for your small business. While we are at it, we will throw in our favorite small business credit cards as well.

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Checklist: 10 Essential Elements Your Website Homepage Needs
Strategy + Management, Marketing, Branding Mahla Hoffbeck Strategy + Management, Marketing, Branding Mahla Hoffbeck

Checklist: 10 Essential Elements Your Website Homepage Needs

Your website homepage really matters. It’s one of your greatest opportunities as a small business to show and tell your potential customers what you’re all about – but you truly only get seconds to grab their attention. Unfortunately, far too many small businesses waste or ruin their opportunity with a confusing and unappealing homepage. Don’t let this be you — read on!

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Will there be enough money for you?

Will there be enough money for you?

We are moments away from being able to access our stimulus money from the CARES Act Payment Protection Program, and I don’t want you to miss out. The problem is there might not be enough money. CNBC has already stated there is speculation that all of the money will be claimed by end of day Friday 4/3/20 or by the end of the first week.

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