The H+Co Blog
YOUR GO-TO RESOURCE TO HELP YOU GROW YOUR SMALL BUSINESS
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AI made you informed. It didn't make you decided.
Being informed and being decided are two very different things. AI is incredible at spotting issues and running analysis, but that last step… the "here's what I'm going to do" part… that's yours.
Your CPA Was Never Meant to Be Your Strategist
"I need a CPA so I don't get in trouble with the IRS." That's how most small business owners start, and just like that, their entire financial foundation gets built around that one goal. The problem is, it’s backwards.
When the Economy Feels Like Everyone’s Holding Their Breath, Don’t Wait It Out
When it feels like the world is holding its breath, small business owners feel it, too. Economic uncertainty feels heavy, but it won't last forever. The businesses that come out ahead on the other side won’t be the ones who waited. They’ll be the ones who moved with intent, clarity, and conviction.
A Peek Into Our Website Design Process
Today, we’re giving you a peek behind the scenes of our website design process from the initial call to launch day! At Hoffbeck + Co, we’ve spent years refining our processes in order to create a transparent and efficient experience so that our clients know what to expect throughout their time working with us — and we figured why not break it down for you on our blog?!
The Financial Accounts Setup Guide Every Small Business Needs {FREE Download}
It’s time to prioritize and set up your business’s financial accounts properly. Have you been winging it or meaning to “get to it soon”? Well, now it’s time to get specific and clear. Download our FREE PDF with a step-by-step guide that outlines practical action items to help you get and stay organized with your finances so you can avoid costly mistakes and grow your business with confidence.
How to Set Up Google Search Console
Looking for a way to help your website rank higher in the search results? Google Search Console (GSC) is a powerful, free tool that helps website owners monitor, maintain, and optimize their site’s presence in Google Search results. We’re walking you through how to get started with GSC in this blog.
How to Exclude Internal Traffic in GA4
What if the data you’re collecting with GA4 is inaccurate? Your Google Analytics reports might be skewed because they include traffic from your own team or contractors. In this blog, we’ll walk you through how to exclude internal traffic from your reports—a best practice to ensure your analytics reflect only external audience activity.
How to Complete GA4 Setup in Google’s Setup Assistant
Learn how to complete the Google Analytics [GA4] setup with our step-by-step guide. From data collection to advanced configurations, our blog will help you achieve a complete GA4 setup and harness the full potential of Google Analytics.
The Ultimate Guide to Google Analytics GA4 Setup for Beginners
GA4, the latest iteration of Google Analytics, offers invaluable insights into customer behavior and website functionality so you can make data-driven improvements to your site. This comprehensive blog will walk you through the essential steps to setup GA4 and connect it to your website so you can begin tracking invaluable data to help your business thrive.
6 Quick SEO Tips You Can Do Today for Better Rankings
Sometimes, we small business owners just need some simple tasks that will get us quick results – and that’s what we’re bringing you today. Here are 6 SEO tasks you can do in an hour or less, to significantly boost your position in the search results.
How to Optimize a Blog Post for SEO + Our Checklist
If you’re blogging for your business, but you aren’t thinking about SEO, you’re missing out on website visitors! We’re sharing our 12-step SEO checklist that we use to make sure we give every blog we write its best shot at ranking in the search engines.
Pinterest Best Practices to Boost Your Small Business Growth
Boost your small business growth with these Pinterest best practices. Learn how to optimize your profile and boards to drive traffic and enhance visibility, plus get Pinterest 101 tips and tricks.
7 Ways to Build a More Trustworthy Website
Your website should build trust with your customers. But how exactly do you do that? Don’t miss these 7 changes you can make right away to have a more trustworthy website and boost your sales.
Balancing Life and Work: Why Experiences Matter
Life isn’t just about making money—it’s about collecting experiences. Read about how we’re balancing personal life and work to prioritize what truly matters.
Do I Really Need a Bookkeeper as a Small Business Owner?
Bookkeeping comes with the territory of running a small business. Can you get away with doing your own bookkeeping as a small business owner? Technically…but you’d likely be leaving money and tax credits on the table. Lane walks you through what to consider if you’re thinking about DIY-ing your bookkeeping in this blog.
4 Legal Components Your Website (Probably) Needs
There are many joys that come with owning a business. We get that for most business owners, legal things (and taxes) are not on that list, but pay attention because this blog has some important info for protecting your business. Today, we’re breaking down legal components you should be aware of for your business’s website and how to implement them.
Are You Open-Minded in Your Business?
Are you getting in your own way when it comes to your business? When someone shares a different angle or idea, do you quickly write it off? Let’s talk about the power of being open-minded in your life and business, and what can happen when you give yourself the freedom to fully consider a suggestion.
Why We Use Squarespace + How It Stacks Up to Other Platforms
How do you know which website platform is right for your business? We’re dishing all the details about why we love Squarespace for our small business clients and how it stacks up to other popular platforms like WordPress, Wix and Shopify to help you decide.
The Top GA4 Reports Small Businesses Should Use to Improve Their Marketing Strategy
Streamline your Google Analytics 4 experience with 4 key GA4 reports, offering actionable insights to enhance your website's performance and drive business goals forward.
All About 404 Pages + Why Your Website Needs One
You hope no one will ever land on your 404 page, but if they do, you need to make sure it’s solid. In this blog, we’re talking about all things 404 pages: why you need a custom one, how to update yours, and why they matter for SEO. Plus, we’ll tell you how you can check to see if you have any broken links so you can avoid users landing on your 404 page.
Join The Rowdy Owner
Why?Two Reasons: (1) To help you leverage strategy and finance to grow your business. (2) To motivate you to keep showing up and doing your thing. See you in your inbox!
Check out the freebies
These free resources are all created for small businesses. Don’t miss out on these free downloads, quizzes and even a tax deduction calculator to take your business to the next level.