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How to Write a Better About Page with the StoryBrand Framework
Messaging, Branding Guest User Messaging, Branding Guest User

How to Write a Better About Page with the StoryBrand Framework

The About page is typically one of the most visited pages on a website. People love a good story, and they love to see the people behind the business. But most small businesses either miss or totally botch this perfect opportunity – where they’ve got more eyes and focused attention from their potential customers – to share the right information on this page.

If you know your About page needs a makeover, but you’re not sure where to start, we’re breaking it down for you today.

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6 Lead Generator Ideas to Grow Your Email List
Marketing, Messaging Guest User Marketing, Messaging Guest User

6 Lead Generator Ideas to Grow Your Email List

People probably aren’t going to subscribe to your list unless there’s something valuable for them right away. You need to offer a freebie, resource, or discount to sweeten the deal and get them to sign up. That’s where a good lead generator (also known as a lead magnet) comes in! You want to create an irresistible offer that encourages people to sign up to your list.

Today, we’re sharing six ideas to encourage your audience to join your email list.

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These free resources are all created for small businesses. Don’t miss out on these free downloads, quizzes and even a tax deduction calculator to take your business to the next level.