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The 10 Best Script Fonts on Squarespace
While script fonts can look beautiful on your website, they are hit or miss in terms of quality and legibility. We searched through Squarespace's built-in fonts and found the best script fonts so you don’t have to.
How to Choose the Right Fonts for Your Brand
Fonts are a vital part of your business’s visual identity and can significantly impact how customers perceive your brand. In this post, we’ll cover some of the basics of typography to give you a better understanding of what makes up a font and how to choose the right ones for your brand.
How to Use Color Theory to Choose Your Brand Colors
We’re giving you a crash course in color theory today – including the lingo you should know, what certain colors say about a brand, and some resources to help you along the way.
10 Words Used in Graphic Design Lingo You Should Know
In this blog post, we'll demystify 10 essential terms from the world of graphic design and marketing that you'll encounter during your branding journey. From 'Insignia’ to ‘Negative Space’, understanding all of this graphic design lingo will pave the way for a successful discussion and collaboration as we shape your brand identity.
What is a Brand Style Guide and Why You Need One
Branding goes beyond a logo. It's about the way your business makes someone feel when they interact with it. It includes a blend of visuals, mission, messaging, and more. A brand style guide unifies these elements, ensuring consistent brand recognition while also building trust. While guidelines are vital, we also share how and why they ought to be adaptable as a business grows and changes. Every single business needs a brand style guide, and when you invest in it, you’re choosing to take your business to the next level.
Checklist: 10 Essential Elements Your Website Homepage Needs
Your website homepage really matters. It’s one of your greatest opportunities as a small business to show and tell your potential customers what you’re all about – but you truly only get seconds to grab their attention. Unfortunately, far too many small businesses waste or ruin their opportunity with a confusing and unappealing homepage. Don’t let this be you — read on!
Debunking 3 Myths about Brand Messaging
Brand Messaging refers to how your business or brand communicates to customers. After helping so many businesses with their brand messaging, I’ve identified three common myths that I regularly help my clients “debunk” right out of the gate, before we dive into the heart of their messaging project. So now, I’m going to share these with you!
How To Create a Compelling Brand
We define and explain the essential elements that make up a brand, as well as provide a solid list of resources to help you identify and create your brand elements successfully.
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Check out the freebies
These free resources are all created for small businesses. Don’t miss out on these free downloads, quizzes and even a tax deduction calculator to take your business to the next level.