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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hoffbeck.co/blog/use-storybrand-framework-for-marketing-roi monthly 0.5 2025-01-11 https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/63e01dfc-8057-4146-9d19-27552d27a5b3/Hoffbeck+CO-3.jpeg Blog - How the StoryBrand Framework Boosts Marketing ROI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/ccb3b630-6fa2-444a-b874-d1b321a3323d/How+to+Use+the+StoryBrand+Framework+to+get+an+ROI+on+your+Marketing+-+screenshot.png Blog - How the StoryBrand Framework Boosts Marketing ROI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/ac4f5009-bb17-412c-a98f-e9a24fa5fa65/2.Lane+Hoffbeck_smaller+%281%29.JPG Blog - How the StoryBrand Framework Boosts Marketing ROI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hoffbeck.co/blog/brand-messaging-myths monthly 0.5 2025-01-11 https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/a0f24431-e0e8-4260-8e6c-876cbaedb623/pexels-ivan-samkov-4240497+%281%29.jpg Blog - Debunking 3 Myths about Brand Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/28833836-7285-4210-bba1-3f381e7ab69e/Copy+of+P1046039.jpg Blog - Debunking 3 Myths about Brand Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hoffbeck.co/blog/4-things-your-website-should-do monthly 0.5 2026-01-09 https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/31965a77-e795-43bb-b914-95b3e4f79f78/Improvolution+computer+mockup.png Blog - 4 Things Your Website Should Do (Besides Look Good) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/45b2fba2-7f38-410b-8b50-043424a123c3/Iceberg+Graphic+-+what+makes+a+website+successful+%281%29.png Blog - 4 Things Your Website Should Do (Besides Look Good) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/b2b12897-0bda-4378-88c0-19623fa4748c/55M09546.jpg Blog - 4 Things Your Website Should Do (Besides Look Good) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hoffbeck.co/blog/effective-management-tips-small-business monthly 0.5 2025-01-11 https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/509248ac-cdb4-4b2b-a11d-cef5135844ea/Business+Consultant+%281%29.jpeg Blog - 7 Effective Management Tips for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/ac4f5009-bb17-412c-a98f-e9a24fa5fa65/2.Lane+Hoffbeck_smaller+%281%29.JPG Blog - 7 Effective Management Tips for Small Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hoffbeck.co/blog/seo-for-squarespace-rank-on-google monthly 0.5 2026-01-09 https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/254a2d62-e68d-4352-98da-61f8ea6074e1/seo-for-squarespace-blog-post-image.jpg Blog - SEO for Squarespace: How to Rank Well on Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/256df492-e81c-403f-93b3-134fde4e5fc2/seo-for-squarespace-ubersuggest-results-screenshot.png Blog - SEO for Squarespace: How to Rank Well on Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/440d8677-194e-4f7f-97c0-7df805b093aa/seo-for-squaresoace-results-screenshot.png Blog - SEO for Squarespace: How to Rank Well on Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/c6d02400-e5dc-4d42-918e-32512431cdaf/squarespace-404-page.png Blog - SEO for Squarespace: How to Rank Well on Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/b2b12897-0bda-4378-88c0-19623fa4748c/55M09546.jpg Blog - SEO for Squarespace: How to Rank Well on Google - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hoffbeck.co/blog/why-business-health-matters monthly 0.5 2025-01-11 https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/1d03e073-05cf-465f-b629-afb015c7019d/C1A567AC-D94E-4BCC-B818-6BCF0B215629+%281%29.jpg Blog - Why Business Health Matters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/ac4f5009-bb17-412c-a98f-e9a24fa5fa65/2.Lane+Hoffbeck_smaller+%281%29.JPG Blog - Why Business Health Matters - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hoffbeck.co/blog/pages-every-website-should-have monthly 0.5 2025-01-11 https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/ef99c96c-826d-447f-ad33-0f00eddfe889/New+Teacher+Collective+computer+mockup.png Blog - The 7 Pages Every Small Business Website Needs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/28833836-7285-4210-bba1-3f381e7ab69e/Copy+of+P1046039.jpg Blog - The 7 Pages Every Small Business Website Needs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hoffbeck.co/blog/choosing-images-for-your-website monthly 0.5 2026-01-09 https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/0f3fbfe5-8cc7-476b-9a1f-ef25da65b8e9/Choosing+images+for+your+website+%7C+Hoffbeck+%2B+Co Blog - The Ultimate Guide to Choosing Images for Your Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/656456ce-4dc7-459c-8fc0-25a82df3f021/Do+-+Horizontal+photo+-+Choosing+images+for+your+website.png Blog - The Ultimate Guide to Choosing Images for Your Website - Make it stand out DO use a horizontal (landscape) photo for section backgrounds. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/e24ed72a-fef7-4256-9ea7-bebf2d656af9/Don%27t+-+vertical+image+-+choosing+images+for+your+website.png Blog - The Ultimate Guide to Choosing Images for Your Website - Make it stand out DON’T use a vertical (portrait) image for section backgrounds. The photo will be more zoomed in and may cut off important parts of the photo. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/e1e49a88-41bf-4d5b-b1ab-ba498d21c8f5/Do+-+vertical+image+-+choosing+images+for+your+website.png Blog - The Ultimate Guide to Choosing Images for Your Website - Make it stand out DO use a vertical image next to a large body of text for a symmetrical layout. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/0f4cebe3-6cce-4437-8a14-0fd20f3f64ac/Don%27t+-+vertical+images+-+choosing+images+for+your+website.png Blog - The Ultimate Guide to Choosing Images for Your Website - Make it stand out DON’T use a horizontal image next to a large body of text. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/14420029-ff41-490e-830d-f97918ee1b8f/White+space+do+-+choosing+images+for+your+website.png Blog - The Ultimate Guide to Choosing Images for Your Website - Make it stand out DO choose a photo with the subject to the right or left side when overlaying text. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/1aab00e5-15b7-49bb-8a90-3553ad2ae647/White+space+don%27t+-+choosing+images+for+your+website.png Blog - The Ultimate Guide to Choosing Images for Your Website - Make it stand out DON’T choose a photo with the subject in the middle if you’ll be overlaying text that covers up the subject. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/b2b12897-0bda-4378-88c0-19623fa4748c/55M09546.jpg Blog - The Ultimate Guide to Choosing Images for Your Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hoffbeck.co/blog/consultant-vs-coach monthly 0.5 2025-01-11 https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/1ed7a55b-afab-43eb-9b94-31ce09182c25/P1046012+%281%29.jpg Blog - The Difference Between Consulting and Coaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/a6caecfd-18fa-4fee-acf9-856aa050fd44/Lane+Mah+n+Finn+%281%29+%281%29.jpg Blog - The Difference Between Consulting and Coaching - Make it stand out Mahla and Lane, Consultants + Partners at Hoffbeck + Co. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/ac4f5009-bb17-412c-a98f-e9a24fa5fa65/2.Lane+Hoffbeck_smaller+%281%29.JPG Blog - The Difference Between Consulting and Coaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hoffbeck.co/blog/why-paid-ads-arent-converting monthly 0.5 2025-01-11 https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/28833836-7285-4210-bba1-3f381e7ab69e/Copy+of+P1046039.jpg Blog - Why Ads Aren’t The Answer (at least right away) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hoffbeck.co/blog/3-steps-to-great-copywriting monthly 0.5 2026-03-12 https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/8e918a1e-4490-4c97-a9ba-8b4c87052404/Pyramid+Graphic+3+Steps+to+Writing+Great+Copy.png Blog - 3 Steps to Writing Great Copy for Your Business - Make it stand out Save this graphic for your next copywriting session! https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/28833836-7285-4210-bba1-3f381e7ab69e/Copy+of+P1046039.jpg Blog - 3 Steps to Writing Great Copy for Your Business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hoffbeck.co/blog/taking-back-mondays monthly 0.5 2025-10-28 https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/4a31f791-9ef6-4024-aa99-a9cd6aeaf507/IMG_9314+%281%29.jpg Blog - Taking Back Mondays - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/1ae0096b-f49e-4d2a-bbaf-7a6d374315b9/IMG_0506.JPG Blog - Taking Back Mondays - Make it stand out Back when I hated Mondays, and they controlled my week. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/ac4f5009-bb17-412c-a98f-e9a24fa5fa65/2.Lane+Hoffbeck_smaller+%281%29.JPG Blog - Taking Back Mondays - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hoffbeck.co/blog/2022-recap monthly 0.5 2025-01-11 https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/1672932676213-RR41YD19ILW7DMI9XT8R/pexels-tairon-fernandez-450301.jpg Blog - 2022 Recap + 2023 Sneak Peak - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/c0979ada-d44e-4be8-bc38-ff245b678a5a/2022+Recap+Email+Graphics.png Blog - 2022 Recap + 2023 Sneak Peak - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/b7575857-b056-449c-af9c-2b31236e58ff/IMG_8591+%281%29.jpg Blog - 2022 Recap + 2023 Sneak Peak - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/14ec749a-ed35-4756-be79-da0dcd02868b/LHF+Mockup+%281%29.jpg Blog - 2022 Recap + 2023 Sneak Peak - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hoffbeck.co/blog/featured-in-shoutout-socal monthly 0.5 2025-01-11 https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/aca7013e-1e99-476b-896a-4f6fc4bdf7b4/Shoutout+SoCal+Mockup.png Blog - Featured in Shoutout SoCal! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/28833836-7285-4210-bba1-3f381e7ab69e/Mahla+Hoffbeck+consultant+and+StoryBrand+Certified+Guide.jpg Blog - Featured in Shoutout SoCal! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hoffbeck.co/blog/5-things-every-website-needs monthly 0.5 2025-01-11 https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/1666969617891-1XXOW5CQ0AL0R28P0IDC/5+Things+Every+Website+Needs+-+blog+photo+%281%29.png Blog - 5 Things Every Website Needs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/1666970249208-MB7GXVHXQENEHLO7C39V/1.png Blog - 5 Things Every Website Needs https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/1666970249187-56YUQDA08W9QDYVRDR90/New+Teacher+Collective+Thumbnail.png Blog - 5 Things Every 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tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/28833836-7285-4210-bba1-3f381e7ab69e/Mahla+Hoffbeck+consultant+and+StoryBrand+Certified+Guide.jpg Blog - How To Create a Compelling Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hoffbeck.co/blog/what-is-storybrand-brandscript monthly 0.5 2026-02-18 https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/61d3a0ad-8752-4262-b123-58cd3751e14a/what+is+brand+messaging.jpg Blog - Why a StoryBrand BrandScript Is the Key to Effective Brand Messaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f740811f8a4ec5d353746c9/28833836-7285-4210-bba1-3f381e7ab69e/Mahla+Hoffbeck+consultant+and+StoryBrand+Certified+Guide.jpg Blog - Why a StoryBrand BrandScript Is the Key to Effective Brand Messaging 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